For arousing curiosity and interest, generating leads and inbound inquiries, and presenting new concepts to large, geographically dispersed audiences, advertising in the media is an investment that works. Especially used with other proactive forms of marketing, advertising has the potential to goose results from these programs upward by multiples. Each commercial medium has something to distinguish it and we don't play favorites. Having worked with all of them, we know how to deliver our brand of advertising (original, imaginative and provocative) through any of them.

The formula for direct response advertising is familiar: part list, part offer, and part magic. Leave it to us to handle the magic. Furthermore, our years of experience in direct marketing allow us to tweak your offer, and obtain (or enhance) your lists through partnering relationships with some very fine direct marketing services companies. Roger brings an innate curiosity to the direct marketing discipline, especially as it has moved beyond mail and print to embrace TV (program-length infomercials and longer-form commercials) and new media. In the 1980s, Roger reported regularly for DM News on trends and developments in the catalog marketing industry. Roger H. Silverberg Advertising is a member of the Direct Marketing Club of New York.

As one of few ad agencies with more than ten years interactive experience, it's impossible not to have strong ideas and opinions about advertising's proper place on the World Wide Web. (Visit the Articles section.) We've noted the Web's shift from time sink of the techno-elite and college student to an important part of busy people's lives. And thanks to higher bandwidth and better dynamic content support, the Web is moving closer to delivering the multimedia experiences of CD-ROMs and kiosks... circa 1993. By then, many concepts we worked on had proved themselves viable. Among our interactive advertising accomplishments: integrating sponsored segments with original narrative content; creating sponsorship opportunities for content holders and multimedia developers; and using interactive media to promote non-computer and non-technical products.
 

Winning Advertising™ springs from a clear and committed strategic plan. Upon engagement, our first action is to perform a strategic review. This process helps us to better understand the dynamics of your market, and the communications channels which serve it. Perhaps we will simply confirm your intuitions about product positioning and customer behavior; then again, an objective strategic review may suggest alternative positionings, target market profiles, and communications methods that can really move your business... to the next level!
 
 

Conference, symposium, exposition, convention--by any name, trade shows remain a vibrant part of many business-to-business marketing efforts. Sure, they've gotten bigger, noisier, and more expensive; yet the opportunity to leave lasting, positive impressions with your best leads makes them worth the hassle. Roger H. Silverberg Advertising develops themes and motifs, marketing collaterals and displays that make your presence as effective as possible, all while respecting the limits of your budget. Whether it's a 2000 square foot extravaganza or 100 square foot booth with a backwall, we can create the appropriate performance space for your business.
 

Picture the orchestrated ballet of a trade show; the clarion imperative to "Act Now!!!" of direct response; sweetened with incentives for buying, or perhaps just agreeing to listen to a sales pitch. Now integrate it all into one powerful, mission-specific program. New product introductions, and market-broadening initiatives for existing ones are two textbook examples where sales promotion tactics fill the bill. We'll hone an appropriate communications strategy and follow it through with the packaging, the production, and the coordination to make your sales promotions real bell ringers.