Dear Travel Agency Executive: 

I know you run a travel agency, but what business are you really in? 

If you say Ïbooking travel,Ó thereÌs an empty seat right next to the telegraph operator, the buggy whip maker, and the owner of that neighborhood hardware store you used to patronize. Who can argue that these once-thriving businesses were buffetedÛand in some instances eliminatedÛby forces sweeping through the marketplace. ItÌs happening right now to travel agencies. With the reduced commissions unable to carry you through, your only choice is to rethink and reinvent your business, and realize that success today means delivering value and service to your customers. Fortunately, with travel expenditures on the increase, plenty of growth opportunities remain for those who keep at least a few steps ahead of what business travelers are asking for.

Here to help is Automated Travel Systems, the recognized leader in front and mid-office productivity and service solutions for the travel industry.

Consider this:

If you could help business customers recover thousands of dollars in unused e-ticket coupons, what would this service be worth to them? Are you able to deliver? 

What if your customers could request fares and schedules over the Internet without engaging one of your agents? Now imagine this capability running unattended, every hour of every day? How does this affect your staffing requirements?

How much more efficiently would your business run if you could cut by up to 40 percent the amount of work required by travel agents to book a flight? Think you could find better ways to use their resources? 

These real-world benefits, and much, much more are being enjoyed right now by Automated Travel Systems customers and their clients. 

Each A.T.S. Travel Agency PowerPakÙ application is designed to work hand in glove with your G.D.S. Day-to-day operation is intuitive and requires minimal training. Agents simply fill in the required fields on a series of data screensÛtasks theyÌre already familiar with. A.T.S. goes to work, behind-the-scenes, freeing agents from time consuming activities like waitlist checking and file finishing to do what theyÌre trained to: provide personal services and strengthen client relationships. 

LetÌs review the key benefits Automated Travel Systems delivers: 

Ô Reduce booking time up to 40 percent
Increase bookings without adding to your payroll. Send flight options and itineraries direct from the C.R.S. terminal to your clients via fax or e-mail. Eliminate costly C.R.S. faxing charges. Your clients will even be able to request flight options and bookings through the Internet! 

Ô Recover 1,000s of dollars in unused e-tickets for your clients
Track e-tickets and automatically check their utilization. Alert corporate clients to unused, or partially unused e-tickets. Help them control their travel budgets by recapturing these corporate resources. 

Ô Complete quality control and travel policy compliance
Identify booking errors and policy violations before your clients travel, saving them time and money. Automate common and time consuming tasks such as frequent flyer upgrades, seat and waitlist clearances, and low fare searches. Redeploy staff from administrative and back office functions to customer service and revenue generating activities. 

Ô Low cost credit card service fee processing
Clear credit card transactions through A.T.S. on a per-use basis and avoid the hefty charges imposed by ARC or the C.R.S. Additionally, Automated Travel Systems will normally have the fees deposited in your bank within 48 hours, not the standard 14 days the other options require. These benefits will have an increasingly positive effect on your cash flow, as service fees become a bigger part of the travel business. 

Ô Service Bureau solutions
Smaller travel agencies can offer the same enhanced value services as larger agencies through our server-hosted applications. This maintenance-free service bureau option requires a minimal capital investment and might be just right for you. 

For more than a decade A.T.S. has delivered productivity through technology. With the broad set of affordable tools we offer, there hasnÌt been a better time for travel agencies to look forward. Talk to us and weÌll show you how to improve your productivity and profitability. We will even give you a true R.O.I. analysis to go with it. 

Call us (877-577-8977) or visit us on the web (www.travelsys.com) 

Yours truly,



Paul Hoffmann
Vice President Business Development